AG Jeans taps Daria Werbowy in the latest genderless campaign of S/S 16

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Cottoning onto the gender neutral trend that’s currently making the campaign rounds, AG Jeans has enlisted supermodel Daria Werbowy for her fourth campaign with the brand, this time with the twist of it doubling as both the men’s and women’s advertising.

The brand follows in the footsteps of Louis Vuitton’s ad campaign starring actor Jaden Smith posing in a skirt from the label’s S/S 16 collection as well as Acne Studios A/W 15/16 campaign which featured the 12-year-old son of founder Jonny Johansson in its women’s collection.

The gender divide’s bridging gap is not a totally foreign concept and those wanting to understand its recent evolution can read about it in the ‘Global Digest – Genderless Fashion’ report on the site.

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The snowballing trend has been steadily building from as far back as 2011 however the recent development of creating genderless and unisex advertising is its latest iteration and one that looks set to continue in 2016.

AG Jeans’ Director of Global Communications explained that the recent campaigns by brands like Louis Vuitton sparked the idea of reversing the gender role and described model Daria Werbowy as the perfect candidate to be able to do so:

“It’s not often you have the opportunity to work with someone like Daria and part of those advantages are that your parameters, so to speak, are limitless. We saw the recent trend of some designer brands shooting men in womenswear and thought doing just the opposite could/would be interesting and noteworthy.”

The images shot by photographer Cass Bird were also accompanied by an intimate film showing Werbowy in the collection as she and Bird (the two are good friends IRL) hang out in a sunlit apartment before traipsing through the streets of LA.

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Sam Aldenton is a New York based, Australian expat writer. As associate editor for digital media and marketing she reports on ad campaign analysis, social media platforms, brand analysis and developing strategic trends. Prior to this Sam reported on street style and trends for WGSN at events such as Coachella, SXSW, NXNE and New York, Mexico and Miami Fashion Weeks. She has also covered trade shows including Coterie, Capsule, Agenda, Miami Swim week and MAGIC market week. Sam is part of the team that overseas WGSN’s social media platforms working closely on instagram & tumblr. Her work can also be seen at Fashionista and The Style Tip.

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