Tommy Hilfiger scored a field goal at #NYFW – and we were there for all the action

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Tommy Hilfiger debuted one of his most inspiring collections yet in celebration of his 30th anniversary Monday. The New York Fashion Week sports-themed show saw a football stadium set created inside the Park Avenue Armory, for a fashion experience that arguably rivaled the Super Bowl XLIX halftime show. There wasn’t Katy Perry or Missy Elliot on hand, but Gigi Hadid and Jourdan Dunn ticked a few boxes for me when I managed to pose with them for selfies backstage.

As part of our #WGSNhub campaign, we were lucky to have Tommy give us a play-by-play of the collection prior to game day and then from the locker-room (yes, I mean backstage again, see where we’re going with the puns here…) before the show began. Take a look at some of our instant-replay coverage on Twitter where we ran an #editortakeover in partnership with the Tommy team to provide a 360-degree view of how it unfolded.

Punters at the show collectively agreed this season was a touchdown for the designer who also debuted a Twitter Mirror stationed backstage. The mirror allowed models and influencers to tweet a selfie that could be drawn over the top of and posted directly to Tommy Hilfiger’s account.

This wasn’t the only tech spotted at the show mind you; we also caught sight of a 360-degree camera from virtual reality company WeMakeVR being quickly packed away at the end of the event. Stay tuned for developments on that later. In the meantime, subscribers can take a look at our report on the virtual reality opportunity for marketers here.

Photos: Sam Aldenton for WGSN
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Sam Aldenton is a New York based, Australian expat writer. As associate editor for digital media and marketing she reports on ad campaign analysis, social media platforms, brand analysis and developing strategic trends. Prior to this Sam reported on street style and trends for WGSN at events such as Coachella, SXSW, NXNE and New York, Mexico and Miami Fashion Weeks. She has also covered trade shows including Coterie, Capsule, Agenda, Miami Swim week and MAGIC market week. Sam is part of the team that overseas WGSN’s social media platforms working closely on instagram & tumblr. Her work can also be seen at Fashionista and The Style Tip.

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